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Toyota 4Runner

• The 2010 Toyota 4Runner is Vincentric's Best Value in America™

• The 2010 Toyota 4Runner has the lowest cost of ownership in its class

• 4Runner durability* is unbeatable. Whether it's at 10, 15, or 20 years, more 4Runners are still on the road today than any other midsize SUV

• Highest-possible frontal and side crash test ratings in its class.

• Five-star rating in frontal driver crash test

• Five-star rating in driver side-impact crash test

• Five-star rating in rear passenger side-impact crash test

• 4Runner received the top rating from NHTSA in both side-impact crash tests


Automobile Magazine Buyers Guide 2008
Consumer Guide Auto 2008
Consumer Reports Cars: Ratings & Pricing Guide Winter 2008
Consumer Reports Cars: Best & Worst for '08
Motor Trend Truck/SUV/Van Buyer's Guide 2008-2009

Toyota Avalon

• Historically, A Best Overall Value of the Year

• Toyota Avalon named Best Overall Value of the Year, 13 of the last 14 years.

• 90 % of all Avalons sold since 1995 are still on the road.

• 90 % of all Toyota Avalons sold over the last 15 years are still on the road.

• First standard backup camera in its segment.

• 2011 IIHS Top Safety Pick

• Highest-possible frontal crash test rating in its class.

• Highest-possible side crash test rating in its class.

• Five-star rating in frontal passenger crash test


Consumer Guide Auto 2008
Consumer Reports Cars: Ratings & Pricing Guide Winter 2008
Consumer Reports Cars: Best & Worst for '08
Road & Track 2008 Buyer's Guide

Toyota Camry


• 2010 Toyota Camry "Best Midsize Sedan" - Motor Trend

• Cars.com has ranked the Toyota Camry #1 on their 2010 American-Made Index.

• The Toyota Camry, Toyota Tundra and Toyota Sienna rank higher than the Ford F-150 on the 2010 Cars.com American-Made Index.

• 2010's Best Cars for Commuters

• Best Selling Car in America for 13 of the last 14 years

• 90% of all Camrys Sold Since 1995 are still on the road.

• 90% of all Toyota Camrys sold over the last 15 years are still on the road.

• Highest-possible frontal crash test rating in its class.

• Highest-possible side crash test rating in its class.

• Highest-possible roof strength crash test rating in its class.

• Five-star rating in frontal driver crash test

• Five-star rating in frontal passenger crash test

• Camry received the top rating from NHTSA in both frontal crash tests

• Five-star rating in driver side-impact crash test

• Five-star rating in rear passenger side-impact crash test

• Camry received the top rating from NHTSA in both side-impact crash tests

• Five-star rating in both frontal and side-impact crash tests.


Consumer Guide Auto 2008
Consumer Reports Cars: Ratings & Pricing Guide Winter 2008
Consumer Reports Cars: Best & Worst for '08
Road & Track 2008 Buyer's Guide

Toyota Camry Hybrid


Car and Driver Buyers Guide 2008
Consumer Reports Cars: Best & Worst for '08
Road & Track 2008 Buyer's Guide

Toyota Camry Solara


Consumer Reports Cars: Ratings & Pricing Guide Winter 2008
Consumer Reports Cars: Best & Worst for '08
Road & Track 2008 Buyer's Guide

Toyota Corolla

• Excellent Value (Intellichoice 2010)

• Highest Retained Value (Intellichoice 2010)

• SmartChoice Ownership Costs (Intellichoice 2010)

• With over 34 Million Toyota Corollas sold worldwide, millions of people can't be wrong.

• There are over 4 Million Corollas sold since 1989 that are still on the road today.

• Corolla, the worlds all-time, best-selling car

• Best-Selling Compact in America.

• Best-Selling Compact Car in America since 2003.

• 80% of all Toyota Corolla's sold over the last 20 years are still on the road.

• 2011 IIHS Top Safety Pick

• Highest-possible frontal crash test rating in its class.

• Highest-possible side crash test rating in its class.

• Five-star rating in driver side-impact crash test.


Consumer Reports Cars: Ratings & Pricing Guide Winter 2008
Consumer Reports Cars: Best & Worst for '08
Road & Track 2008 Buyer's Guide

Toyota FJ Cruiser

• Toyota FJ Cruiser received a 2011 Best Resale Value Award from Kelley Blue Book's kbb.com.

• Highest-possible frontal crash test rating in its class.

• Highest-possible side crash test rating in its class.

• Five-star rating in frontal driver crash test

• Five-star rating in driver side-impact crash test

• Five-star rating in rear passenger side-impact crash test

• FJ Cruiser received the top rating from NHTSA in both side-impact crash tests


Automobile Magazine Buyers Guide 2008
Motor Trend Truck/SUV/Van Buyer's Guide 2008-2009

Toyota Highlander

• Most Dependable Midsize Multi-Activity Vehicle

• Most Dependable Midsize Multi-Activity Vehicle, Three Years in a Row

• Toyota Highlander is one of the top 10 vehicles listed as the lowest cost to insure.

• 2010 Toyota Highlander - Best in Class

• A 2010 Consumers' Top Rated® Vehicle - Edmunds.com

• Toyota: #1 selling brand of hybrid vehicles

• Highlander Hybrid was named a 2010 Top 10 Green Car by Kelley Blue Book's kbb.com

• 2011 IIHS Top Safety Pick

• Highest-possible frontal crash test rating in its class.

• Highest-possible side crash test rating in its class.

• Five-star rating in frontal driver crash test

• Five-star rating in driver side-impact crash test

• Five-star rating in rear passenger side-impact crash test

• Five-star rating in frontal driver and both side-impact crash tests

• Highlander received the top rating from NHTSA in both side-impact crash tests


Car and Driver Buyers Guide 2008
Consumer Guide Auto 2008
Consumer Reports Cars: Ratings & Pricing Guide Winter 2008
Consumer Reports Cars: Best & Worst for '08
Motor Trend Truck/SUV/Van Buyer's Guide 2008-2009
Motor Trend Truck/SUV/Van Buyer's Guide 2008-2009
Road & Track 2008 Buyer's Guide

Toyota Land Cruiser

Automobile Magazine Buyers Guide 2008
Car and Driver Buyers Guide 2008
Consumer Guide Auto 2008
Consumer Reports Cars: Ratings & Pricing Guide Winter 2008
Consumer Reports Cars: Best & Worst for '08
Motor Trend Truck/SUV/Van Buyer's Guide 2008-2009
Motor Trend Truck/SUV/Van Buyer's Guide 2008-2009

Toyota Matrix

• Excellent Value (Intellichoice 2010)

• SmartChoice Retained Value (Intellichoice 2010)

• Highest-possible frontal crash test rating in its class.

• Highest-possible side crash test rating in its class.

• Five-star rating in frontal driver crash test

• Five-star rating in frontal passenger crash test

• Five-star rating in both frontal crash tests

• Five-star rating in driver side-impact crash test

Consumer Reports Cars: Ratings & Pricing Guide Winter 2008
Consumer Reports Cars: Best & Worst for '08
Road & Track 2008 Buyer's Guide

Toyota Prius

• Toyota Prius has the highest owner loyalty of any mid-size car.

• Toyota Prius was ranked highest in owner loyalty of any mid-size car for 4 of the last 5 years.

• 97% of all Prius sold over the last 10 years are still on the road.

• 2010 Motorist Choice Award - Eco Friendly

• Most Dependable Compact Car, Three Years in a Row

• Prius is 2010 MotorWeek's Driver's Choice Award winner for "Best of the Year"

• Prius is 2010 MotorWeek's Driver's Choice Award winner for "Best Eco-Friendly"

• The Toyota Prius was named one of the Best Family Cars of 2010 by Edmunds.com and Parents Magazine.

• 2010 Toyota Prius - Best New Car

• 2004-2008 Toyota Prius is an Edmunds.com Used Car Best Bet for 2010

• Toyota Prius has the highest owner loyalty of any mid-size car.

• The Toyota Prius was named one of Forbes.com's "Toughest cars on the road."

• Best selling hybrid in America

• Best selling hybrid in the world

• Highest EPA rated fuel economy of any vehicle

• Toyota: #1 selling brand of hybrid vehicles in America

• Thanks to vehicles like the Prius, Toyota has more hybrids on the road than all automakers combined.

• Prius was named a 2010 Top 10 Green Car by Kelley Blue Book's kbb.com

• Compared to the average car, Prius has saved an estimated 657,161,524.18 gallons of gas in the U.S. since 2000.

• Compared to the average car, Prius has saved an estimated $1,604,783,058.41 on fuel in the U.S. since 2000.

• Compared to the average car, Prius has saved an estimated 9,398,481.39 tons of CO2 emissions in the U.S. since 2000.

• Over the past ten years, Prius has saved Americans enough money in fuel costs to build an estimated 802 wind turbines, which could power about 240,600 homes annually*.

• Over the past ten years, U.S. Prius owners have saved enough money in fuel costs* to maintain Yosemite National Park for an estimated 66 years**.

• Over the past ten years, U.S. Prius owners have saved enough fuel to drive around Earth an estimated 1,187,641 times.

• Over the past ten years, U.S. Prius owners have saved enough gas* to have fueled drivers in The District of Columbia for an estimated 5 plus years**.

• Over the past ten years, U.S. Prius owners have saved enough gas* to have fueled drivers in Vermont for an estimated 2 years**.

• Over the past ten years, U.S. Prius owners have saved an amount of CO2 equal to the weight of an estimated 1,000,000 African elephants.

• Toyota Prius, over 2 million sold worldwide.

• More Prius sold than any other hybrid model.

• 2011MY Prius will be sold in more countries than any other hybrid model.

• Prius is the world's first mass-produced hybrid vehicle

• Built by the world's most environmentally-advanced automotive assembly plant.

• Prius nameplate has over 2000 patent applications filed across the world.

• The drivetrain on the 3rd generation Prius is 90% newly-developed.

• Over 85% of the raw material used (by mass) to manufacture a 2011MY Prius can be recycled

• 2011MY Prius is the first vehicle in the world to use injection-molded ecological plastic.

• The ecological plastic reduces CO2 from the production process by 20% versus conventional plastic.

• 2011MY Prius emits 66% fewer smog-forming emissions than the average new vehicle.

• We estimate that over the life of the vehicle, 2011MY Prius could reduce CO2 by 44% percent versus a similar conventional vehicle.

• The mid-size hybrid is designed to achieve an Advanced Technology Partial Zero Emission Vehicle (AT-PZEV) rating.

• The 3rd generation Prius had the most wind tunnel hours of testing than any other Toyota in history.

• 2011MY Prius has one of the best coefficient of drag of any mass-produced vehicle in the world.

• 2011MY Prius Touch Tracer system is the first system in the world to show steering wheel control dials on the instrument panel.

• 2011MY Prius Remote Air-Conditioning is the first system in the world to remotely start the air-conditioning system on battery power alone.

• Prius have driven more miles than any other hybrid model.

• Prius has done more to help the environment than any other car in the world.

• The environment's favorite car.

• Toyota's most nature-inspired model.

• Best loved hybrid in the world.

• World's most iconic hybrid.

• Most inspiring vehicle ever made.

• Prius has inspired more conversation than any other hybrid.

• The world is better because of Prius.

• Highest-possible frontal crash test rating in its class.

• Highest-possible side crash test rating in its class.

• Five-star rating in driver side-impact crash test


Car and Driver Buyers Guide 2008
Consumer Reports Cars: Ratings & Pricing Guide Winter 2008
Consumer Reports Cars: Best & Worst for '08
Road & Track 2008 Buyer's Guide

Toyota RAV4

 • Best Family Cars - 2010 Toyota RAV4

• The Toyota RAV4 was named one of the Best Family Cars of 2010 by Edmunds.com and Parents Magazine.

• Highest-possible frontal crash test rating in its class.

• Highest-possible side crash test rating in its class.

• Five-star rating in driver side-impact crash test

• Five-star rating in rear passenger side-impact crash test

• Five-star rating in frontal driver and both side-impact crash tests

• RAV4 received the top rating from NHTSA in both side-impact crash tests


Automobile Magazine Buyers Guide 2008
Car and Driver Buyers Guide 2008
Consumer Guide Auto 2008
Consumer Reports Cars: Ratings & Pricing Guide Winter 2008
Consumer Reports Cars: Best & Worst for '08
Motor Trend Truck/SUV/Van Buyer's Guide 2008-2009
Road & Track 2008 Buyer's Guide

Toyota Sequoia

• 2010 Motorist Choice Award - Kid Friendly

• Most Dependable Large Multi-Activity Vehicle, Four Years in a Row

• 2010 Toyota Sequoia ranked Best In Class

Consumer Guide Auto 2008
Consumer Reports Cars: Ratings & Pricing Guide Winter 2008
Consumer Reports Cars: Best & Worst for '08
Motor Trend Truck/SUV/Van Buyer's Guide 2008-2009

Toyota Sienna

• 2010 Motorist Choice Award – Road Trip

• Toyota Sienna is one of the top 10 vehicles listed as the lowest cost to insure. Toyota Sienna SE: ""Brilliant (for a minivan)

• "1st Place: Toyota Sienna SE" (Motor Trend 2010)

• "Sienna has the best power, the best handling, and by far the best steering of the three.” (Motor Trend 2010)

• 1st Place: Toyota Sienna SE “Brilliant (for a minivan) driving dynamics and intelligent second- and third-row packaging make for the smartest choice. The good looks don’t hurt its case.” (Motor Trend 2010)

• The Sienna has the most cargo capacity in its class. (Edmunds.com)

• 2011 Toyota Sienna is the only minivan with driver's knee airbag standard

• "The 2011 Toyota Sienna is the segment's only minivan with driver's knee airbag standard." (Edmunds.com)

• Edmunds.com named the 2010 Toyota Sienna its Lowest Annual True Cost to Own® minivan.

• The Toyota Camry, Toyota Tundra and Toyota Sienna rank higher than the Ford F-150 on the 2010 Cars.com American-Made Index.

• 2010 Toyota Sienna - Best in Class

• Sienna named most ""Versatile"" vehicle for 2011 by Popular Mechanics.

• 2011 Toyota Sienna is one of Popular Mechanics' Top 10 Cars of 2011.

• Low Cost Car Insurance Award

• Best Deal for Big Families

• Kelley Blue Book's kbb.com named the Toyota Sienna one of its 2010 Top 10 Road Trip Cars.

• 2011 Toyota Sienna was named Best Resale Value in its class by Kelley Blue Book's kbb.com

• The only minivan sold in America with available All Wheel Drive.

• Sienna is currently the only minivan to be a 2011 Top Safety Pick.

• Highest-possible frontal crash test rating in its class.

• Highest-possible side crash test rating in its class.

• Five-star rating in frontal passenger crash test

• Five-star rating in driver side-impact crash test

• Five-star rating in rear passenger side-impact crash test

• Sienna received the top rating from NHTSA in both side-impact crash tests

Automobile Magazine Buyers Guide 2008
Car and Driver Buyers Guide 2008
Consumer Guide Auto 2008
Consumer Reports Cars: Ratings & Pricing Guide Winter 2008
Consumer Reports Cars: Best & Worst for '08
Motor Trend Truck/SUV/Van Buyer's Guide 2008-2009

Toyota Tacoma 

 Best Selling Compact Pickup in America.

• 2003-2008 Toyota Tacoma is an Edmunds.com Used Car Best Bet for 2010

• Edmunds.com named the 2010 Toyota Tacoma a Lowest Annual True Cost to Own® vehicle.

• Low Cost Car Insurance Award

• Toyota Tacoma received a 2011 Best Resale Value Award from Kelley Blue Book's kbb.com.

• Best-Selling Compact Pickup since 2005.

• Highest-possible frontal crash test rating in its class.

• Highest-possible side crash test rating in its class.

• Five-star rating in rear passenger side-impact crash test. 


Automobile Magazine Buyers Guide 2008
Car and Driver Buyers Guide 2008
Consumer Guide Auto 2008
Consumer Reports Cars: Ratings & Pricing Guide Winter 2008
Consumer Reports Cars: Best & Worst for '08
Motor Trend Truck/SUV/Van Buyer's Guide 2008-2009

Toyota Tundra 

 • “Most Dependable Large Pickup, Five Years in a Row” (J.D. Power)

• The Toyota Camry, Toyota Tundra and Toyota Sienna rank higher than the Ford F-150 on the 2010 Cars.com American-Made Index.

• The Toyota Tundra ranks higher than the Ford F150, Chevy Silverado and GMC Sierra on the 2010 Cars.com American-Made Index.

• Highest-possible frontal crash test rating in its class.

• Highest-possible side crash test rating in its class.

• Tundra received the top rating from the NHTSA in both frontal crash tests.

• Five-star rating in frontal driver crash test.

• Five-star rating in frontal passenger crash test.

Car and Driver Buyers Guide 2008
Consumer Guide Auto 2008
Motor Trend Truck/SUV/Van Buyer's Guide 2008-2009

Toyota Yaris


Road & Track 2008 Buyer's Guide

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